One of our primary motivations for bringing Bubl to market is that we love the ocean and are concerned that human behavior is accelerating its destruction. While surfactant and chemical leaching is a major problem, we would be remiss to avoid discussing the role that plastic has in polluting our waterways. Given using plastic in connection with household cleaners is unavoidable, we are spending our energy and money on removing plastic waste from rivers, lakes and oceans. We're targeting to remove twice as much plastic as we use or sell from our oceans, lakes and rivers by 2026.